TripAdvisor Acquires VirtualTourist and OneTime
Posted by admin on
July 2, 2008
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NEWTON, Massachusetts and MANHATTAN BEACH, California, July 1 /PRNewswire/ —
TripAdvisor LLC, the world’s largest travel community and an operating
company of Expedia, Inc. (Nasdaq: EXPE), today announced it has acquired
VirtualTourist.com, Inc., a leader in user-generated travel content since
1999, and OneTime.com, Inc., a leader in travel booking comparison. Including
VirtualTourist(TM) and OneTime(TM), the TripAdvisor(R) Media Network now
attracts nearly 32 million unique monthly visitors.*
“VirtualTourist pioneered the concept of an online travel community, and
with the help of over a million enthusiastic members, has created a fantastic
travel site,” said Steve Kaufer, founder and CEO of TripAdvisor. “I’m
thrilled to have such great companies join our media network, and I look
forward to working with the teams to help grow the sites and the community.”
“With the addition of VirtualTourist and OneTime, TripAdvisor Media
Network is now the undisputed leader in the travel media space and we are
excited to be a part of it. By combining efforts we hope to accelerate growth
and provide our members and users with an even better online experience,”
said J.R. Johnson, founder and chairman of VirtualTourist and OneTime. “We
are incredibly proud of what we’ve built and how we’ve been able to serve
travelers for nearly a decade. Now, with this new partnership, we can look
forward to serving our travelers even better and ensuring ever greater
success long into the future.”
VirtualTourist and OneTime, both based in Manhattan Beach, Calif.,
generate revenue through online advertising and both operate profitably.
Specific terms of the transaction are not being disclosed. There are no plans
for integration of the businesses or the Web domains.
VirtualTourist General Manager Giampiero Ambrosi and OneTime General
Manager Dena Yahya will continue to run the businesses, respectively,
reporting to Steve Kaufer. The employees of VirtualTourist and OneTime will
remain based in Manhattan Beach.
VirtualTourist
VirtualTourist.com is one of the largest online travel communities in the
world and a premier resource for travelers seeking an insider perspective on
travel information, from Las Vegas hotels to New York City restaurants. At
www.virtualtourist.com, real people share real advice on places they’ve
traveled as well as their hometowns; they research and plan trips, and they
interact with other avid travelers via forums and email; VirtualTourist
boasts more than 1.6 million travel reviews and 3 million photos on more than
58,000 destinations worldwide. Unbiased, user-generated content on Hotels,
Attractions, Local Customs, Tourist Traps and much more is posted entirely by
VirtualTourist’s more than 1 million registered members from over 220
countries and territories, and the site’s Trip Planner feature allows users
to create custom print-and-go travel guides. Among VirtualTourist’s awards
and accolades: “Sites that Changed Our World,” The Guardian; “Favorite
Website,” Newsweek; “35 Best travel Sites,” travel & Leisure.
OneTime
OneTime, www.onetime.com, is a leading travel comparison website, where
users compare prices from more than 60 popular travel websites, direct
suppliers, and metasearch engines each month. Online since April of 2004,
OneTime helps consumers save time and money when booking travel. For travel
partners, OneTime is an effective marketing platform for reaching the online
booking audience.
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts
nearly 32 million monthly visitors* across 12 popular travel brands,
TripAdvisor(R), airfarewatchdog.com(TM), bookingbuddy.com (TM),
cruisecritic.com(TM), holidaywatchdog.com(TM), independenttraveler.com(TM),
onetime.com(TM), seatguru.com(TM), smartertravel.com(TM),
travel-library.com(TM), travelpod.com(TM) and virtualtourist.com(TM).
TripAdvisor-branded sites make up the largest travel community in the world,
with 24 million monthly visitors*, six million registered members and 15
million reviews and opinions. Featuring real advice from real travelers,
TripAdvisor-branded sites cover 300,000 hotels and attractions and operate
in the U.S. (http://www.tripadvisor.com), the U.K.
(http://www.tripadvisor.co.uk), Ireland (http://www.tripadvisor.ie), France
(http://www.tripadvisor.fr), Germany (http://www.tripadvisor.de), Italy
(http://www.tripadvisor.it), and Spain (http://www.tripadvisor.es).
TripAdvisor(R) Media Network provides travel suppliers with graphical
advertising opportunities and a cost-per-click marketing platform.
Collectively, the sites comprising the TripAdvisor Media Network have won
hundreds of awards and accolades from press and industry worldwide.
TripAdvisor and the sites comprising the TripAdvisor Media Network are
operating companies of Expedia, Inc. (Nasdaq: EXPE).
TripAdvisor, SeatGuru, Travel-Library, Holiday Watchdog and TravelPod are
either registered trademarks or trademarks of TripAdvisor LLC in the U.S.
and/or other countries. Airfarewatchdog, BookingBuddy and SmarterTravel are
either trademarks or registered trademarks of Smarter travel Media LLC in the
U.S. and/or other countries. Cruise Critic and The Independent Traveler are
either trademarks or registered trademarks of The Independent Traveler, Inc.
in the U.S. and/or other countries. VirtualTourist and OneTime are trademarks
of Other logos or product and company names mentioned herein may be the
property of their respective owners.
*Source: comScore Media Metrix, May 2008
Web site: http://www.tripadvisor.com
http://www.virtualtourist.com
http://www.onetime.com
TripAdvisor, Inc.


