Hotwire Debunks 4-Star Hotel Price Myth

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SAN FRANCISCO, Aug. 18 /PRNewswire/ — Hotwire(R), a leading discount travel site, announced today that 72 percent of U.S. adults believe that a stay at a 4-star hotel in a major U.S. city costs $150 or more a night, according to a recent Harris Interactive survey commissioned by Hotwire. Yet the low prices on 4-star hotels on Hotwire debunk that school of thought entirely, with rooms often under $99 per night.
“Our data shows most consumers don’t think it is possible to pay less than $150 a night for a 4-star hotel. This might be an accurate price for consumers purchasing through other travel sites, but by booking 4-star hotel rooms on Hotwire, you can actually save yourself a tidy sum of money. Hotwire has 4-star hotel rooms in major cities, often times, for under $99 a night,” said Clem Bason, vice president of merchandising and travel expert at Hotwire.com(R). “Hotwire makes it possible to travel during this economic slump.”
On any given night, about three out of ten hotel rooms go unsold. Hotwire has special relationships with major hotel suppliers to help them fill these hotel rooms that would otherwise go unsold. This results in deeply discounted room rates consumers won’t see on other travel sites. Hotwire offers rooms in destinations all across the United States, Europe, Mexico and the Caribbean.
Below are some examples of 4-star hotel deals in major cities recently found on Hotwire:
— $75 - Chicago, IL — $89 - Orlando, FL
— $94 - Washington, DC — $99 - Toronto, ON *4.5-star hotel
— $56 - Las Vegas, NV — $122 - Boston, MA *4.5-star hotel
— $69 - New Orleans, LA — $95 - Los Angeles, CA

“Now is the chance to really take advantage of low hotel prices on 4-star hotels and take that getaway you’ve been meaning to go on,” said Bason.
Methodology
This survey was conducted online within the United States by Harris Interactive via its QuickQuery(SM) online omnibus service on behalf of Hotwire between June 10-12, 2008 among 2,019 U.S. adults aged 18 years and older. No estimates of theoretical sampling error can be calculated; a full methodology is available.
About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms.
About Hotwire
Hotwire.com(R) is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in 2000, Hotwire(R) negotiates deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars. J.D. Power and Associates 2007 Independent travel Web Site Satisfaction Study(SM) recognized Hotwire for ranking “Highest Customer Satisfaction For Independent travel Web Sites, Two Years in a Row.” Hotwire is an operating company of Expedia, Inc. .
Hotwire and Hotwire.com are either registered trademarks or trademarks of Hotwire, Inc., in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
(C) 2000-2008 Hotwire, Inc. All rights reserved. CST: 2053390-40. NST: 20003-0209. For more information, visit .
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